Some mindsets are to just put logos and copy wherever there may be space available on the vehicle surface," George noted. "Many fleet managers responsible for the graphic layout hire a sign person to design and install them. There are many adhesives for different applications."īe sure to maintain the company's brand and use wording that management and/or marketing approves of, to ensure a standard within the whole fleet. You may need a removable material versus a five- or a 12-year material. Also, keep in mind how long you plan to keep the vehicle in a fleet. "When a vehicle is on the move, your message needs to be understood quickly. "Keep it simple," recommended Jim Soppelsa, president of Sun Art Decals, Inc. "Fleet managers considering vehicles must see a value in what those graphics will do as a benefit to the company that they represent," said Trace George, CEO and president of VSP Graphics.Īlso, remember one key to vehicle graphics is that the vehicles become "moving" billboards. Reviewing the value of potential graphics and fleet vehicle types can help identify the best options for the fleet before proceeding. Before graphics are installed, a fleet must first determine if it wants them in the first place.
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